Friday, October 5, 2012

King Arthur Flour Launches Premium Gluten-Free Baking Line #foodiefriday

King Arthur Flour has added a new category to its line of premium baking mixes and ingredients: gluten-free.

“We wanted to create gluten-free mixes that would not only meet the same high standards we apply to all of our products in terms of flavor and texture, but also reflect the highest standards of gluten- and allergen-free certification,” says King Arthur Flour Marketing Director Tom Payne. “We’ve brought to bear our more than two centuries of experience in baking and recipe development, toiling in our test kitchen for over two years to combine the best gluten-free ingredients in novel ways that result in gluten-free baking mixes of superior quality, consistency and taste.”


King Arthur Flour’s gluten-free baking mixes are the only major brand to be third-party certified by the Gluten Free Certification Organization, with standards twice as stringent as those set by the Food and Drug Administration. In addition, they are produced in a dedicated allergen-free facility, guaranteed to be free of the top eight most common food allergens. They are also certified Kosher by the Chicago Rabbinical Council. Says Payne, “We’re sure customers will agree these are the very best gluten-free mixes on the market today.”

Available at   KingArthurFlour.com  and several retailers nationwide, King Arthur Flour’s gluten-free line includes GlutenFree Multi-Purpose Flour for scratch baking, along with several mixes: GlutenFree Bread, Pizza Crust, Cookie, Brownie, Chocolate Cake, Muffin, and Pancake mixes. Plus, KAF has all the ingredients you'll need for gluten-free scratch-baking including potato starch, ancient grains flour mix, xantan gum and more.

Started in Boston in 1790 and now based in Norwich, Vermont, America's oldest flour company has grown from a regional staple to a brand known nationwide not only for its high-quality flours but for our passion in sharing the joy of baking; from a small mail-order business with five employees in 1990 to the premier baking resource with more than 160 employees today; from a family-owned operation for five generations to a 100 percent employee-owned business. King Arthur Flour - the Baker's Catalogue offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at kingarthurflour.com, and at The Baker’s Store in Norwich, Vermont.

Discover a delicious world of Gluten Free Baking at King Arthur.